CanadianTire Corp.

Case Studies

Canadian Tire Stores
http://www.canadiantire.com

Today, nine out of ten adult Canadians shop at Canadian Tire at least twice a year and 40% of Canadians shop at Canadian Tire every week. Eighty-five per cent of the Canadian population lives within a 15-minute drive of their local Canadian Tire store. Canadian Tire is three clearly defined, highly competitive; specialty stores under one roof-automotive, sports and leisure, and home products.

Canadian Tire is clearly Canada's forefront retailer. With over 450 retail stores nationwide and over 600 petroleum gas stations.

Challenge: Increase measurable customer satisfaction in the Automotive Service department of subscribing Canadian Tire Stores.

Solution: Goal Line Solutions has created a number of tools that allow subscribing Canadian Tire Stores to call their automotive customers and ask for feedback concerning their automotive service experience. This live material is updated to a central data schema that can be accessed and reviewed using any web-enabled device.

Result: Canadian Tire Stores that subscribe to the Goal Line Solutions service regularly see an increase in customer satisfaction of 50% within 60 days. These measurable and reliable results ultimately increase the awareness of customer satisfaction at all levels of the business.

The investment of joining the Goal Line Solutions program pays for itself after saving 4 customer sales. This is usually within 15-21 days.