CanadianTire Corp.

Case Studies

Interactive Direct Ideas
http://www.idirectgroup.com
Interactive Direct Ideas specializes in highly effective direct mail advertising, with special emphasis in the Automotive, Real Estate and Retail industries.

Challenge: Increase consumer response to direct mail.

Solution: Goal Line Solutions discussed the Direct Mail Support application which delivers a preemptive message announcing the receipt of this direct mail material. By doing so, the consumer is more responsive to the direct mail item upon receipt. If for some reason the consumer called had not received the mail piece, they are given a number and person to call to discuss what they may have missed.

Result: More than a 5% increase in consumer response to the direct mail item sent.